Work
About
Resume
01
CONSUMER PLATFORM
Optum Homepage Redesign
40% Engagement
24% Task Completion
13% Bounce Rate
Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.
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02
B2B / HEALTHCARE
Encounter Submission Portal
20+ Qualified Leads
MVP Prototype
Engineering-Ready Handoff
Reframed homepage analytics and prototype-led prioritization into a phased experience strategy that improved clarity, engagement, and next-step completion.
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